These are the stakes
They're at it again:
Looks like it's that old "Vote Democrat and die!" strategy. This strategy generally works, as the linked story explains (plus it gives a clip of Johnson's famous 1964 "Daisy" ad.)
The real brilliance of this ad is that it's a cheap one to produce—costing about $20,000—and it's supposed to run only on about five paid spots today, October 22. However, with all the controversy it's been getting, news programs have been running it for free, and it's been all over the net before it's supposed to officially run—and it'll run for free well afterward, as well.
With the Republican Party strapped for campaign cash this year, they could use a break like this. Whether or not this scare tactic will work remains to be seen. It's worked before, though.
These are the stakes.